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Yuanyuan (Gina) Cui
Yuanyuan (Gina) Cui

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Australian
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Bio

Yuanyuan (Gina) Cui is a scholar specializing in consumer behavior and decision-making with a focus on digital consumption and pro-social behaviors. She earned her Ph.D. in Marketing from Auckland University of Technology and has published extensively in prestigious journals, serving also as a Guest Editor and on Editorial Review Boards. Her research utilizes experimental methods to investigate human decision-making processes.