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Nisreen Ameen
Nisreen Ameen

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Bio

Dr. Nisreen Ameen is a Senior Lecturer in Digital Marketing at Royal Holloway, University of London, and serves as the Co-Director of the Digital Organisation and Society Research Centre. She is the Vice President of the UK Academy of Information Systems and an Associate Editor for several high-ranking journals. Her research expertise lies in consumer interactions with technology, digital marketing, and organizational data use, with her work published in esteemed management and information systems journals.