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Martin Reimann
academic
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Contact Information
- Website
- http://martinreimann.com/
- Australian
- No
Profile URLs (1)
- https://theconversation.com/profiles/martin-reimann-196183(The Conversation)Primary
Bio
Martin Reimann is the McClelland Associate Professor of Marketing at the Eller College of Management. He specializes in the emotional-motivational drivers of consumer decision making, focusing on aspects such as trust and its influence on decisions regarding humans, products, and AI. Dr. Reimann's work is pivotal in helping organizations harness trust in technology-driven environments to enhance decision-making strategies.
Articles (1)
- Being Honest About Using AI at Work Makes People Trust You Less, Research Finds
The Conversation • 5 May 2025