Bio

James Thomson is a partner at Buy Box Experts, specializing in supporting brands selling online. He formerly led Amazon Services and served as the first Fulfillment by Amazon account manager, co-founding the PROSPER Show and publishing notable books on managing brand strategy in the Amazon marketplace. James holds advanced degrees in marketing and business and has lectured at prestigious business schools worldwide.

Articles (50)

• Earnings Season Shows AI Isn’t About to Replace Your Job Yet, as Artificial Intelligence Isn’t Showing Any Real Return on Investment

  Australian Financial Review • 21 Aug 2026

• Markets Divided by Stunning Earnings Growth as Strategist Ed Yardeni Says He’s ‘Never Seen Anything Like It’

  Australian Financial Review • 13 Aug 2026

• Australia’s $340 Billion Future Fund Plans to Ride the AI Boom Strategically, Says Chief Executive Raphael Arndt

  Australian Financial Review • 10 Aug 2026

• The AI Job Shock Is Still Tiny. But the Worst Hit Group Is Now Clear

  Australian Financial Review • 4 Aug 2026

• How Leopold Aschenbrenner’s Situational Awareness Hedge Fund Went From AI Market Darling to Total Collapse

  Australian Financial Review • 31 July 2026

• Rio Tinto Wants to Be an AI Play, but the Global Miner Should Be Careful What It Wishes For

  Australian Financial Review • 29 July 2026

• The AI Trade Just Went Into a Correction. Don’t Panic – Yet

  Australian Financial Review • 28 July 2026

• It’s an ‘early innings’ in AI boom but Google just crossed a red line

  Australian Financial Review • 23 July 2026

• Australia’s AI Gamble: Who Wins, Who Loses, Who Leaves

  Australian Financial Review • 23 July 2026

• PM Anthony Albanese is right to seize AI debate. Now he must balance risk and growth

  Australian Financial Review • 15 July 2026

• Big Tech is Turning on the AI Giants such as OpenAI and Anthropic

  Australian Financial Review • 14 July 2026

• AI Infrastructure Market: Why Meta’s Potential Move into Cloud Computing is Shaking up Wall Street and the ASX

  Australian Financial Review • 2 July 2026

• South32’s Aluminium Deal with Alcoa Is Unlike Any Other, with AI and Donald Trump at Its Core

  Australian Financial Review • 1 July 2026

• Australian Housing Market and AI Bubble Risk Changes Could Collide: Schroders’ Martin Conlon

  Australian Financial Review • 30 June 2026

• AI Tech Bubble Could Be Bursting as Companies Face Rising Costs, Slow Productivity Gains

  Australian Financial Review • 29 June 2026

• SpaceX is Diving, the AI Trade is Stumbling: Now an Old Threat Looms

  Australian Financial Review • 23 June 2026

• Donald Trump’s Iran Peace Deal and AI Bubble Start Wobbling, So Investors Beware

  Australian Financial Review • 22 June 2026

• Anthropic CEO Dario Amodei Scared Everyone About AI. Now He’s Paying the Price with a US Government Ban on Fable

  Australian Financial Review • 16 June 2026

• From Iran to SpaceX and AI, Fear Is Starting to Infect Wall Street as VIX Index Rises

  Australian Financial Review • 11 June 2026

• AI Market Bubble and IPOs: The Maths Behind OpenAI, Anthropic and SpaceX Public Listings Doesn’t Add Up

  Australian Financial Review • 9 June 2026

• AI and Interest Rates Could Kill the Sharemarket Bubble: Blame Donald Trump, Elon Musk and South Korea

  Australian Financial Review • 8 June 2026

• Chanticleer Podcast: Our AI Crossroads, KPMG Caught Red-Handed and SpaceX’s Moonshot IPO

  Australian Financial Review • 5 June 2026

• Australia Wants AI Benefits but None of the Disruption. It May End Up with the Opposite

  Australian Financial Review • 5 June 2026

• We’re Not Being Honest About AI’s Two White-Collar Threats

  Australian Financial Review • 2 June 2026

• Surging AI Costs Aren’t Being Matched by a Rise in Revenues

  Australian Financial Review • 1 June 2026

• AI Disruption Presents Opportunity for Brave to Buy Up Software Companies

  Australian Financial Review • 28 May 2026

• Super Funds are Placing Risky Bets on the AI Boom

  Australian Financial Review • 25 May 2026

• Bill Winters Nails AI’s Ugly Truth With ‘Low-value Human Capital’ Gaffe

  Australian Financial Review • 20 May 2026

• How Can Australia Ensure Artificial Intelligence Boom is a Boon for All?

  Australian Financial Review • 15 May 2026

• Xero’s $17b Hole Isn’t Just About the AI Saaspocalypse

  Australian Financial Review • 14 May 2026

• AI Has Sent Markets Surging, but Beware the Money-Go-Round and a Lack of Finance

  Australian Financial Review • 11 May 2026

• Jamie Dimon, Larry Fink Bless the AI Bubble, as Anthropic Comes for Investment Bankers

  Australian Financial Review • 6 May 2026

• CDC signs 555-megawatt data centre deal with US hyperscaler, thought to be AWS, underscoring staggering boom in Australia’s AI sector

  Australian Financial Review • 6 May 2026

• Warren Buffett and Greg Abel’s Contrarian Bet Against AI is a Warning on the Artificial Intelligence Boom

  Australian Financial Review • 4 May 2026

• Fund Managers Name 13 Stock Picks for an Energy Shock and an AI Boom

  Australian Financial Review • 30 Apr 2026

• Profit Results from Microsoft, Meta, Amazon and Alphabet Tell Where AI Boom Goes Next

  Australian Financial Review • 29 Apr 2026

• Howard Marks Is the King of Common Sense. His AI Verdict Is Chilling

  Australian Financial Review • 2 Mar 2026

• Supermarket Shopping Set to Transform as AI Booms, Says Coles CEO Leah Weckert

  Australian Financial Review • 27 Feb 2026

• Why the Market Isn't Driving Up Nvidia Shares Despite AI Growth and Record Revenue

  Australian Financial Review • 26 Feb 2026

• WiseTech Drops the First AI Bomb as Software Giant Slashes 2000 Jobs in AI Push

  Australian Financial Review • 25 Feb 2026

• CBA CEO Matt Comyn Aims to Balance Job Cuts with $90 Million Future Workforce Program

  Australian Financial Review • 24 Feb 2026

• Citrini Research’s Blog Post on AI Rattles Wall Street: Is Fear Feeding on Itself?

  Australian Financial Review • 23 Feb 2026

• AI and Software Makers’ Valuation is the ASX Reporting Season’s Big Question, Not Profits

  Australian Financial Review • 18 Feb 2026

• AI Disruption Makes ASX and Wall Street Fragile Despite Record Highs

  Australian Financial Review • 16 Feb 2026

• WiseTech Global Share Price Plunges After AI Fears Trigger Wall Street Sell-Off

  Australian Financial Review • 13 Feb 2026

• AI Boom's Dotcom Echoes Get Louder, From Super Bowl Ads to 100-Year Bonds

  Australian Financial Review • 9 Feb 2026

• Anthropic Claude Legal Plugin Shook Markets. It Should Scare All of Us

  Australian Financial Review • 6 Feb 2026

• Software Stocks Decline as AI Innovations, like Anthropic’s Claude, Disrupt Industry

  Australian Financial Review • 4 Feb 2026

• AI Triggers Software Stock Sell-Off from Atlassian to Canva, Sparing No One

  Australian Financial Review • 4 Feb 2026

• Microsoft, Meta Earnings for Q4 and Tech Giants’ AI Spending Plans Draw Different Reactions from Wall Street

  Australian Financial Review • 29 Jan 2026